Ever stumbled upon a viral sensation and wondered, "Where did that come from?" The story of the "This is Howie Dewitt" meme, which took the internet by storm in early 2023, is a fascinating dive into the unpredictable nature of online culture and the enduring power of a catchy tune.
The meme's genesis can be traced back to a seemingly innocuous Facebook post from April 4th, 2012, by a user named Howie Dewitt. This initial entry, however, remained largely unnoticed for years, only to be resurrected a decade later and fused with Montell Jordan's infectious hit, "This Is How We Do It." The marriage of the name "Howie Dewitt" and the song's familiar refrain ignited a viral spark, spreading rapidly across platforms like TikTok and Twitter. Suddenly, the name "Howie Dewitt" became synonymous with the song, generating a wave of creative videos, remixes, and inside jokes.
One of the most striking aspects of this meme is its lack of any readily available information about a "Howie Dewitt." Searching online reveals only scattered social media profiles, mostly obscure. There's no famous singer, actor, or widely known public figure bearing the name. The mystery surrounding the individual at the heart of the meme has only served to amplify its allure. The lack of a defined origin story allows for greater creative freedom. Users could project their own interpretations and humor onto the character, further driving its popularity.
The trend's momentum was fueled by its accessibility. The simplicity of the "This is Howie Dewitt" concept pairing a name with a song made it easy for anyone to participate. TikTok, in particular, became a hotbed for the meme, with users creating videos showcasing their own "Howie Dewitt" moments. The hashtag #howiedewitt exploded, filled with everything from artful edits to comedic skits and everyday occurrences set to the iconic tune. Even the mention of Friday's arrival, or celebrating an accomplishment, provided a perfect moment for the users to enjoy and promote the meme further.
The phenomenon also highlights the unpredictable nature of viral content. It's difficult to predict what will resonate with audiences and trigger a widespread trend. In the case of "This is Howie Dewitt", a combination of factors coalesced to create a perfect storm: a catchy song, a seemingly ordinary name, and the right timing within the ever-shifting landscape of internet culture. The fact that the core subject of the meme remained something of an enigma added a layer of intrigue, encouraging further exploration and participation.
The following table consolidates the known and inferred details surrounding the enigmatic figure at the heart of the "This is Howie Dewitt" meme, as pieced together from various online sources and popular usage of the trend.
| Category | Details |
|---|---|
| Name | Howie Dewitt |
| Origin of Meme | Associated with a Facebook post from April 4th, 2012. Viral on TikTok and Twitter in early 2023, linked to Montell Jordan's "This Is How We Do It." |
| Known Social Media Presence | Limited; mostly obscure profiles. |
| Career and Activities (Inferred) | Former Sports Anchor. Started career at Big T's. |
| Catchphrases | Mentioned, and used, during his tenure as a sports anchor. |
| Associated Song | "This Is How We Do It" by Montell Jordan |
| Education | Mentioned attendance at Lawrence Taylor University. Also University of Central Florida. |
The meme's impact isn't just limited to the digital realm. It highlights the ever-evolving nature of communication and entertainment. The "This is Howie Dewitt" trend showcases the way that everyday individuals, or in this case, even the hint of one, can become a cultural touchstone. It also offers a glimpse into the way audiences react to the ambiguity and the allure of a good story waiting to be uncovered.
The cultural relevance of the meme is apparent in the diverse content it spawned. Videos ranged from straightforward homages to complex parodies, each one building on the initial concept in different ways. It inspired a unique funk/rock/soul fusion. This fusion made its way onto various platforms like the Foose's TikTok, showing the viral nature of the meme to anyone who came across it.
While the initial viral wave has subsided, the "This is Howie Dewitt" meme continues to resurface periodically. The core remains a demonstration of the creative and unpredictable nature of online culture, where a simple name can spark global recognition. The memory of the meme and the fun it generated is still shared by people who enjoyed and participated in it. The users show off their work, and they create new versions of the meme with art, and Friday night celebrations. It is a reminder that in the digital age, viral trends can arise from anywhere and anyone.
The memes association with a particular day of the week, as demonstrated by the This is Howie Dewitt, boom, it's Friday night sentiment, reflects how online trends often tap into the collective mood and shared experiences of users. This aspect added another layer of relatability, making the meme even more shareable and accessible.
In the world of online commerce, a local pizza delivery service in Dewitt, Michigan, Hungry Howie's, was quick to capitalize on the trend. The presence of the meme provided a unique opportunity for local businesses to connect with customers in an organic way. The restaurants association with the "Howie Dewitt" name is a fun way to advertise the products. The customers love the experience, and even use the slogan "That's Howie Howie Dewitt, Dewitt that's Howie Howie Dewitt Howie Dewitt that's Howie Dewitt when the boys and the girls are gathering on again and we clap and we turn and we take a night and we." This helps create customer loyalty.
The memes unexpected popularity also gives rise to questions regarding branding and identity in the internet age. How do individuals and businesses establish a memorable presence in a digital world where trends shift so rapidly? Howie Dewitt is now synonymous with the original flavored crust pizza and its variants like butter cheese, asiago cheese, ranch, italian herb, cajun, sesame, and garlic herb flavored crusts.
The "This is Howie Dewitt" meme serves as a case study. It underscores the importance of community and shared experience in shaping online trends. The constant exchange of content keeps the trends alive. The meme's legacy is that it demonstrates the viral nature of the internet. The meme shows us the collective power of the internet and the power of creativity.
